Digital Marketing

What Are Keywords and How Do You Use Them Beginner Guide

Simply put, keywords are individual words and phrases that are enter in a search bar when someone uses tools such as Google or Bing. Keywords are also the words that you add to your site in order for search engines to understand what the particular page is all about. From an SEO standpoint, keywords are what tell Google and Bing to add your page to the list of sites on a particular subject. To convince search engines to add you to results, you need to use keywords that demonstrate that you are offering information on a specific subject.

If the users search keywords that are similar to keywords in your website, then your website will appear in search results. When people search a keyword in Google or another search engine, they are expect to find a specific page. When your site is list on the top of search results, this keyword acts as a free source of the traffic to your site.

Dig deeper into the sources of traffic for your site, and dig into the organic search traffic buckets to determine what keywords people are using to get to your site. Ask people around you how they would search for your website, to help determine keywords for SEO, content, and PPC. Remember, if you are having a hard time coming up with appropriate search terms, you can always go to your colleagues on the customer-facing side — the ones who are working on sales or service — and ask them which types of terms their prospects and customers are using, or the general questions they are asking.

The insights that you can gain from those real-world search terms can help to inform your content strategy, but also your larger marketing strategy. Being aware of the products and keywords of competitors that are the best-performing ones can help you get a better understanding of what your target audience might be looking at too, and can help generate new ideas for SEO strategies.

Remember, your goal in choosing SEO keywords is to get in front of your prospects as they are searching for information related to your business, products, and services online, so that you can enhance the way that search engines see the content of your website. Geo-targeted SEO keywords are important for local businesses to consider since they are looking to reach users within their local areas.

SEO keywords (also known as keyword or key phrases) are terms added to web content to increase the search engine rankings for these terms. An SEO keyword is a word or phrase represented on a web page in order to correspond with a search query. SEO keywords are words or phrases people use when searching online and what Internet search engines use to rank and order the content online. SEO keywords can range from single words to complex phrases and are used to inform the content of websites in order to drive appropriate organic search traffic.

Also Read: 5 Effective Online Tools to Combine Your Documents

Keywords are search terms a website owner or SEO specialist will use to optimize a site, hoping to rank high on Google’s results for certain keywords. Website owners or marketers choose keywords and use them to drive content creation and optimize their web pages as part of an SEO strategy. Website owners use keywords to boost their rankings in search engines such as Google in order to grow traffic, which, in turn, leads to new business. For online businesses, keyword are your strategy; they are a battle you decide to wage hoping to beat out competitors and direct the people using search engines in your market toward your website rather than theirs.

You are not going to set yourself apart if you end up using all of the same keywords your competitors do. In a perfect world, those keywords are all one thing, filling in the gaps between your content and your audience, helping them to find you. When researched and optimized well, keyword serve as the funnel that links your target audience with your site. To test for user intent within a keyword, it is best to just enter that keyword yourself into a search engine, and see what kind of results appear.

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