Business

Promotional signs – What you need to know

Signage is a great way for your business to draw attention when you are hosting an event, advertising great deals, or opening a new location.

Find out more about promotional signs

  • When to Use Promotional Signs
  • Different types of promotional signs
  • What Does a Promotional Sign Cost?
  • Signs & Branding
  • How To Get High Quality Promotional Signs

Continue reading to learn more about each topic, or contact Signimpact’s signage experts to learn how to get the right promotional sign for your business.

WHAT TIMES SHOULD MY BUSINESS USE PROMOTIONAL SIGNNS?

If you are looking to promote anything, promotional signs can be a great investment! You can use promotional signs for a variety of purposes, such as:

  • Grand Openings If you’re opening a new store, or moving to a new location, you can use promotional signs both on and off your property to let potential customers or clients know you are open!
  • Sales and Deals: Promotional signage are a great way advertise a major deal or sales event. Banner signs are used by car dealerships to advertise their year-end sales events.

Promotional signs can be used to promote grand openings and sales

  • Special Events Some events like galas or donation events or holidays that are open for customers and the public can be easily promoted using window murals or banners.
  • Trade shows: Community events such as trade shows that aim to attract both vendors AND customers can benefit greatly from detailed advertising. Promotional signs are a great way of getting the word out.

These are just some examples of how your business might benefit from promotional signs. Did you also know that the average consumer takes 5-7 impressions before they remember a brand’s name? Continue reading to learn more.

Depending on the business you run, promotional signs may also be useful for other purposes, such as to hire new staff, sell a new product, meal, store redesign or relocation, or promote limited-time offers.

POPULAR TYPES PROMOTIONAL SIGNS

You have a wide range of options when it comes to choosing the right promotional signage.

HANGING BANNERS

Hanging banners is possible inside or outside your store. You can hang them from the ceiling or from the wall.

If you are looking to promote a sale in your building, grand opening or a particular product, hanging banners can be a great way to do it!

FREESTANDING BANNERS

Freestanding banners have a base that allows for them to stand alone – they don’t need to be attached to any building or wall.

This is a great way for you to promote promotional material in your business or store. You might advertise a community program, such as the one shown above.

You can also use it to promote your business, seasonal events or upcoming sales. There are many options!

You can also find other freestanding banners that you can use outdoors. This allows for more promotional opportunities.

GRAPHICS & WINDOW MURALS

Window graphics and window murals are used often to promote products or services. This is a great way for potential customers to see what your business or store has to offer them before they visit!

Although window graphics and murals can be temporary, they are usually meant to last for a long time. This is why they might be the best choice for an event, product, or service that you want to promote for a longer time.

DIGITAL SIGNS

Digital signs make great promotional signage. They are permanent but can be easily modified to promote any message you want.

They are more expensive upfront because they are more complicated than banner signs, but you only have to invest once. You can then customize the message as many times as you want!

Digital signage can be used to advertise any type of event, contact information, store hours, grand openings and many other things.

CONSTRUCTION HOLDINGS

Construction hoardings signify a type or signage that is placed on the side or front of a building while it is being constructed.

These signs are a great choice for advertising because they inform potential clients and customers exactly what is going on in the area.

Signs are used to advertise real estate so that potential buyers or renters can make an offer. They can also be used to promote community centers and upcoming events, as well as shops that are seeking new employees/workers.

Many people see construction hoardings every day, especially if they are located in busy downtown areas.

WHAT IS THE COST OF PROMOTIONAL SIGNNS?

Prices for promotional signs can vary depending on many factors such as:

  • Sign size
  • Materials used in the construction of the sign
  • Material quality
  • Complexity of the sign
  • It doesn’t matter if the sign is illuminated
  • Installation and design fees

For professional signs, expect to spend between $200 and $1000.

Simple banner signs, for example, may be as low as $200, but a digital sign could cost anywhere from $5,000 to $10,000.

A professional sign company will give you a quote for your promotional signage.

BRANDING & SIGNAGE ARE VERY IMPORTANT

Properly designed and used by professionals, promotional signs are a great way for you to raise brand awareness.

Did you know that the average consumer takes 5-7 impressions before they can remember a brand? This is why branding is so important.

“ON AN AVERAGE, IT TAKES 5-7 IMPRESSIONS TO PEOPLE REMEMBER YOUR BRANDE.”

Let’s take, for example, a promotion about a grand opening of your store. A banner sign with your logo and brand name on the storefront is one impression.

The banner can be placed outside of your store or on the street with the same information.

Multiple signs could help increase brand recognition

You might also own company vehicles and choose to place vehicle wraps onto your cars to promote the grand opening. This is just three impressions.

Other marketing materials such as flyers and social media ads, or newspaper ads, may be included.

These promotional signs and additional materials may be all that is needed to reach the magic number of 5-7 customers who will always remember your brand.

WHERE TO GET QUALITY PROMOTIONAL SIGNS

You will need to ensure that your promotional materials are eye-catching when promoting your business.

You will need to have your sign professionally designed and made.

Even if your sign will only be used for a brief time, you’ll want it to last.

It is best to work with a local full-service signage company

Working with a professional, skilled design company in your local area is the best way to achieve this. It is important to work with a company who is willing to talk with you about your needs, wants, and budget. This will enable you to get the best quality sign for your budget.

It’s a great idea to partner with a local company. This allows you to work together from the beginning, from the initial design concept to the final installation.

Use SIGNIMPACT to create your perfect promotional signs

Are you looking to market your business? Are you planning an event, sale or grand opening? Signimpact can help you design, plan, and install professional promotional signage, no matter what your needs are.

SIGNIMPACT Signs has over 10 years experience in serving the Durham Region, as well as the surrounding areas including Pickering and Ajax, Bowmanville and Scarborough.

We offer a variety of services including custom signage for your store, office or business, installation and maintenance.

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