Custom Packaging: People continue to use fireworks year-round at different festivals, traditions, and special events. All these occasions bring joy for the retail brands as there are tremendous sales growth chances. Of course, you will see a rise in your sales if you connect the products well with these festivities. But, doing so takes a lot of effort and little money on your end. The packaging you use to contain the firework products is not meant to just provide protection and save shipping charges. It can act as an invaluable marketing gizmo too that goes on to give your products a festive touch.
Match it With Ad Campaigns:
Various retail businesses invest a hefty sum of money in advertising campaigns to present their products as a means to celebrate festivals. Although these campaigns prove quite successful, they cannot target 100% of the customer base. They all follow the same theme and feel; everything you see from the commercial billboards to TV ads looks identical. The tip to success here is to bring a synergy between your advertising campaign and custom packaging. It would put you in a better position to reach each of your customers and market your festive products.
To create a perfect synergy, change the color, texture, and design of the packaging so that it complements the promotional campaign perfectly. When everything will look similar, it would become easier for the onlookers to understand the message you are trying to convey. Your products will not only complement a particular event but look a lot smarter than your competition to influence purchasing behaviors.
Promote Online Presence:
During the festive season, the customers are usually interested in purchasing products that are manufactured by a famous brand. Target this tendency of potential clients by establishing a name of yourself in the market. Social media is a good platform to expand your recognition among the target market. But, how can you let the customers know about your social media presence? For that, list your social media account handles on the custom boxes. Make sure that you print their names in bold letters so that everyone can easily search for the listed handles on their smartphones. Also, remember to add your brand’s hashtags to the packaging design. These hashtags will most probably get used in the tweets, comments, and stories of social media users. This will generate increased digital word of mouth about your products at a particular festival.
Print Evergreen Content:
The festivals keep on coming almost every month of the year. For each different event, you need to present your products in a way that they are specifically meant for that. Of course, you will be printing a lot of marketing content that proves the relevance of your items with the specific occasion. But, what if you had to use the same box to market your product for the upcoming event as well? To make this possible, the experts suggest the printing of evergreen content on the packages in the form of QR codes. These codes are linked to the main website of a brand. So, you do not need to change the boxes for advertising your items for future events. The content on the website can be easily altered which allows you to utilize the same packages to market for other events.
Insert Some Incentives:
Giving some kinds of incentives to the people is a very old method of establishing ties and promoting your goodwill. Show off some appreciation by including gifts and other such personalization in the custom packaging. Dairy milk, a famous brand, recently personalized its packaging by placing some Christmas greeting cards inside. Influenced by that, a lot of people purchased Dairy Milk chocolates instead of baked sweets. Just like that, give a personalized touch to your custom packages with some thank-you cards and random gifts. This is the most effective way to make your items a go-to choice for all the customers in the market.
At specific festivals, customers all over the world are ready and willing to spend. The retail brands also need to prepare days before a particular event comes to the scene. Custom boxes are a fine way to market your items no matter what is the occasion. They can help you implement various marketing strategies that make your items a popular choice in the competitive market.