In every digital marketing meeting, you will find mostly two questions like what’s new in this industry. What are the trends that will dominate in the future? Last year we saw that mobile and social media marketing were the hottest trends, and the latest trends are given as under.
Latest digital marketing trends to look for:
Given below are the top digital marketing trends to follow for your campaign. You need to align your business and marketing goals with these trends to make your brand stand out in the market.
Direct interaction with the client:
It has now become easy for the digital marketing agency to interact with clients directly. In this way, the company understands what users think about their company, what changes they want, and how to improve our business. This is the best way of getting instant feedback.
Merging of two agencies:
Yes, you have heard it right, but what are the two agencies? These are PR agencies and digital marketing agencies. Statistics showed that social media has become the best tool for it as it is easily accessible.
It is need of the hour that both professions work together, they can’t manage clients alone. Therefore, PR experts must learn how to use social media while digital marketers also understand making good public relations.
Content is always the backbone of marketing; that’s why it is expected that in the coming years, its demand will increase. Companies would have to open separate content departments at a much larger level, and firms also need more writers to complete their tasks.
Increase of mobile marketing:
Mobile marketing has been one of the successful trends that have been in demand for the last ten years. It is expected it will continue to grow further as users are now utilizing smartphones more than laptops or PCs.
Statistics are a great way to compare between two or more items. Many websites are providing several page visits on a particular website to show how this website is popular among the users. It will also provide you customer’s behavior.
Conversion Rate Optimization (CRO):
Conversion rate optimization (CRO) means decreasing the bounce rate of your website by involving your user in different activities like requesting a quote, contacting your company, subscribing to a newsletter, or downloading a white paper.
If you want to improve your conversation optimization, use A/B testing, as it will tell what will work and what will not work for your website. Results showed that 50 % of users diverted to the website because of attractive videos. So, video marketing is trending now.
Call to action (CTA) button:
Call to action (CTA) buttons appear in the form of text or image that prompts the user to take action. Users will click on your CTA if it has an attractive design, but the colors must contrast with your website.
Hope you got a clear idea about the latest digital marketing agency trends, what’s hot, what’s not. Keep company goals in mind while making strategies. Take the assistance of SEO services companies in Dubai and research thoroughly before taking any action.