Even 7 to 8 years ago, Augmented Reality and Virtual Reality were buzzwords. People used to see VR as an expensive and geeky video game gadget. But now AR and VR are almost everywhere, reshaping industry after industry. It is no surprise that AR and VR are driving enterprises to new facilities to improve customer experiences. AR VR in hospitality industry has become a powerpack marketing tool, increasing customer satisfaction.
After work from home, online classes, travel from home is the new normal.
The virtual tours allow people to enjoy 3D simulation real-life travel experiences while enabling the hospitality industry to serve their guests exclusively.
- The Business Research Company has declared the market value of the global hospitality industry will escalate to $4,548.42 billion by 2023.
- While Statista reports the retail automation market value in the hospitality industry will grow a whopping $5.73 billion by 2027.
These inflamed statistics show how the hospitality industry is boasting of its growth. Hospitality companies must implement AR VR in the hospitality industry to gain a competitive edge.
The Rise of Virtual Tour Experiences
Although the past two years were a roller coaster ride for the industry, companies like Tripadvisors and Airbnb chose alternatives to retain their customers.
The alternative is none other than virtual travel.
Last year, Airbnb generated $2 million from the virtual booking experience.
Amazon has also tapped into AR VR in the hospitality industry by launching its great Amazon Explore platform. It offers virtual tours and classes. One can easily book sightseeing tours, shop from boutiques across the world, Etc. The platform provides 175 virtual experiences, ranging from $10 to $168.
- VR tourism offers viewers an immersive travel experience. The AR and VR experts employ immersive technologies, images, audio, video, multimedia, and narration to create a peerless virtual simulation of a specific location on earth.
- The user feels a real-life touring experience of travel destinations that they would never get looking at photos or videos.
- Customers can easily now explore famous cities around the globe, museums and even cook international cuisines sitting on their couch.
- Google Street View Trek offers a 360-degree view of the Grand Canyon. People can hike through the zigzag Colorado river down to the south rim, staying within the four walls of their room.
- From encountering an underwater shipwreck to scouting around an Egyptian tomb, AR VR in the hospitality industry has made everything possible.
You do not need any visa or take expensive flights.
Just put on that VR headset. And here you go.
Why Would You Prefer Virtual Travel?
Virtual travel, the prominent and influential implementation of AR VR in the hospitality industry, showers many noticeable benefits:
Visit Anyplace From Anywhere
The undisputable benefit of the virtual tour is one can visit anywhere on the earth from anywhere.
- The Norweigian Lights over Lapland allows the viewers to experience the magnificent Northern Lights.
- People can experience the visual delight of sunset at Ireland’s iconic destination, Moher.
- Visit Antarctica’s ice caves without feeling the bone-chilling cold.
Visit Anytime You Want
Be it rain or sunshine; one can visit any travel destination anytime. Virtual tours are not time-restraint.
Louver, the most visited museum globally, has brought its above 480,000 artworks online. People can enjoy a free visit to Louvre. No need to fly off to France. No need to care of the visiting hours. Take a close look at Mona Lisa anytime staying at home.
A Great Learning Method
Virtual field trips prove incredibly effective for students to learn History and Geography. Google Expedition enables teachers to present these two subjects to students meaningful and captivating.
Moreover, virtual trips to particular destinations enable students to drag critical points to complete their assignments.
You can turn and spin on a virtual trip just like you do on a real-life tour. It allows the viewer to see things in a way that a photo or video can never do.
A 360-degree view of Yosemite National Park, or San Diego Zoo, takes the breath away of the viewers. On the other side, it enables the hospitality industry to boost customer engagement.
The use of AR VR in the hospitality industry is nothing new.
The airlines, travel boards, travel companies, and hotels have been deploying AR and VR technologies to create impressive immersive experiences for customers to present the travel destination innovatively.
But, virtual travel has gone far from being just a gimmick. The prediction of Adroit Market Research (the global virtual tour market will rise high 24.10 billion by 2028) will never go wrong.
Be it the Great Wall of China or the Taaj Mahal, virtual travel is the new normal.
Amid the experiments of AR VR companies in the hospital industry, EDIIIE is boasting of its blast of creative ideas of virtual travel. We will bring innovative and alluring virtual travel solutions on the platter that will breathe new hope of possibilities in your travel business.