App DevelopmentTechnology

Seven steps guide to App Store Optimization

The graph of smartphone users is boosting rapidly. We all use numerous apps in our day-to-day life. These apps are classified into different niches: lifestyle, health, retail, enterprise solutions, real estate, games, education, dating, and others. 

Whenever we feel the need for any accessibility, we simply go to the app store or google play store, look for our utility apps, and install/ download them.

Before listing the app on these stores, a lot of planning and strategy going on. That’s to grab users’ attention and improve visibility and ranking. A professional team works backstage to design, deploy, and optimize the app.

In this blog, we are talking about the same App Store Optimization strategy!

App Store Optimization in Brief

Generally, there are two types of optimization: one for websites and the other for apps. 

App Store Optimization is a process performed on an app. We put our efforts into making our app more appealing, simple, and crap-free.

We want to visible our app on top of google play store or App store search results.

We must remove the app’s crucial things and make it visible to the world. The App development industry is booming with a plethora of apps. Thus, we can’t take a backseat and chill!

We must keep pushing the new updates, revamping our research, strategy, new features, and fresh & user-friendly UX/ UI to stabilize our App position in the listings.

Before we dive into the App Store Optimization, please know your customer and competitors.

Comprehending The Audience/ Competitors

It’s not so technical, but many people don’t list this point in the guide. Without knowing your people and interest, you can’t sell your products. 

  • Figure out your target audience. 
  • How will people get engaged with your app? 
  • Is it from a specific age group?
  • To streamline your research, also look for the other competitor.
  • How are they channel their products? It will give you an idea to make improvements to your product.

The App optimization and marketing point of view top 7 steps we need to perform for App Store Optimization.

Research Relevant Keywords

Working on the design and development cycle of the app. We know what name we will give to our app. We have a clear idea of the target audience and niche, and it becomes easy. Pick the relevant keywords to justify your product. The products will appear in lists, and users will click to download them.

  • Prioritize your customer needs and chooses the right keyword. 
  • Include your brand name.
  • You can choose the singular or plural form of keywords.

Many tools are available to do keyword research: Keyword planner, SEMRush, Ahrefs.

Apart from this, you can get ideas from Google searches, Google Trends, or the bottom section of SERPs.

Optimize App Title & Description 

A well-structured and well-optimized title & description improve the visibility of your app in the browse list. These are the meta elements responsible for higher rankings. Thus, please keep this clear, concise, and catchy so customers can take quick action. 

For the app title, the length of the ideal characters: is 25, and for the description, it can go to 250 characters. Exaggerating the limit will hide your character from search results and affect the proper visibility.

Please include the relevant keywords in the title & description.

Selection of Category

The app will relate to some specific need or any group when you have developed the app. Thus to make the customer hunt easier, categorizing is a must. App store and Google Play store organize the app into different categories; please include your app in the relevant one.

Compelling Visuals

Visuals and color make a different impact on individuals’ memory. So we should choose compelling, appealing visuals and themes for our apps. We might forget names but icons and color visuals stay in our memory for a long time.

At every step of app store optimization, remember that everything should be unique, catchy customer-centric. And it applies to title, description, color, visual, and icon. It all does avoid any sort of confusion and penalizations.

  • Select the app icon with a unique color combination.
  • It should define your vision in the app marketplace.
  • Be unique from your competitors.
  • Use an aesthetically beautiful & clean template.
  • Give attention to readable font style, font-color.
  • Add screenshots, visuals, and featured product previews. It will boost app performance and visibility.

App Listing

Suppose your app is focused and designed only for specific-language users. It will drive less engagement and download counts.

To avoid this, try to create the app for a multi-location and multi-linguistic customer base. Make it trustworthy and secure to connect with native customers. Localizing your listing will add more value to your paid and free apps.

Upload Video

A video can do magic for you and increase the download counts. So, without wasting your time, prepare a video that can give more insightful details about your app. Your app may go viral globally in minutes and drive potential customers to your app. More than 35% of engagement can drive by only a short video. Also, include a call to action(download/ install).

Impactful Reviews & Ratings

Positive Reviews and ratings point to impress the people. It improves the credibility and reliability of your app. It’s a direct signal that this app is performing well, and that’s why it has higher ratings. Reviews give detailed info about the app’s features.

Every individual has their preferences and expectations with the app. Suppose someone has faced some complications with your app and passed the review about the experience. You don’t have to worry about that, just give your attention and revert them positively. Ensure you’ll tackle their problems to make the experience better for them.

Additional Points to Give Attention to App Store Optimization:

Analytics Tool:

You are done with development and optimization formalities. Now you need something if your efforts are driving results or you’re on the right track. You need something to monitor the performance and traffic analysis of your app. App Annie, Sensor tower, and Google Analytics are some of the great resources to collect, track, monitor, and analyze your app performance.

Social Media Channels:

You can attract positive signals from social media to your apps. It indirectly promotes and publishes ads and relevant posts to attract more exposure and potential customers. Collaborate with influencers or launch a blog website to give info. Later you can use this website to create the backlink and drive the traffic.

A straightforward App store optimization strategy will increase your app visibility, download counts, user engagement, and positive reviews and ratings.

Here we have another blog for you on the same:

A Quick Review On App Store Optimization (ASO)

Appstore optimization does not complete in a day or two. You need to track and monitor the things daily and, if required, change & fix them. You have to update your app and strategy with the evolving changes and trends in the marketplace.

Don’t be afraid of the google play store; the app store algorithm changes with every update ranking will fluctuate. You can keep in tune with the experts and communities to figure out the suggestions for Appstore Optimization and stand your ground.

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