SEO

Optimize Anchor Text by Making It Descriptive

The anchor text is the visible word or phrase that is clicked when you use a link. Or in other words Anchor text is the clickable text in a hyperlink. When you click on a link and arrive at another website, the words in that site’s anchor text are used to help define which page has been linked to. This means that any anchor text is like a pointer or navigation for your users.

This is a part of search engine optimization services in Sydney but, there is no surefire way to ensure that your anchor text will be optimized by search engines, but there are several things you can do to improve your chances.

SEO specialists in Sydney optimize the anchor text by making it descriptive and relevant to what you are linking to, as part of a search engine optimization service. When optimizing anchor text, search engines look at the context of the web page. This context gives them an idea about whether they should consider your site as high value or low value for various search queries. This also makes it easier for search engines to understand what your website is about based on the words used in the links. It also makes it easier for users to find the content they are looking for based on what they see in the link text.

Optimizing Anchor Text For SEO

Before we jump into our tips for optimizing your anchor text used by SEO specialists in Sydney, we need to look at some basics about how search engines use anchor text in their ranking algorithms.

When it comes to search engine optimization, there are two kinds of anchor text: internal and external links. An internal link is any kind of link that goes from one page (under your domain) to another page (under your domain). External links are links that go outside of your domain.

anchor text

Optimize Your Main Navigation for Your Most Important Keywords

As suggested by SEO specialists in Sydney, the name of your business/brand is usually a good starting point and maybe the only anchor text required in your main navigation. This is especially true if you’re a well-known brand with a strong online presence. However, if you’re relatively new to the scene or not as well-known, you should consider adding one or two descriptive keywords which describe what you do and who you’re for to your main navigation.

Your biggest advantage here is that no other website will have these exact keywords in their main navigation so even if you don’t rank for them today, they’ll be highly targeted and relevant terms people are likely to use when searching for businesses like yours.

Optimize Your Internal Navigation with Descriptive Keywords

As such, keywords need to be included within the anchor tag. A page of internal navigation links with generic, unhelpful words such as “click here” or “this” do not help search engines determine what page should rank when someone searches for one of those terms. Keep in mind that many people will see this as they scroll through search engine results. This means that if you use “click here” as your anchor text, people may be less likely to click on your link because they know what to expect from reading the anchor text (i.e., they think they know where they will be taken).

Instead, use descriptive terms within your links. Compare how each term and combination of terms perform and pick the one that works best for your site and audience.

Try Keyword Matching in Anchor Text

There is an obvious benefit to using your target keywords in your text, but there is a more subtle way that they can help you. By linking to a page with your keyword, you are telling Google that this page is relevant to that keyword. In search engine optimization, this increases the likelihood of the page ranking for that keyword in the future.

Sometimes, linking to a page with a specific keyword can also reveal gaps in your site’s internal link structure. If you have multiple pages that all link to pages about a certain topic, but none of them use that term as anchor text, then it may indicate a missed opportunity for more internal links pointing to related content.

These are the most basic methods that SEO specialists use as part of their search engine optimization process to optimize anchor texts. 

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