Digital Signage Myths To Avoid
With digital signage on the verge of rapid development, several misconceptions appear to have lingered over time, potentially harming its reputation and resulting in many missed opportunities for its users.
That being said, let’s look at the most common digital signage myths to ensure you don’t fall for any of them:
• Digital Signs Are Difficult To Install
Setting up digital signs used to be hard; back when only a few people used it in their businesses, and there was no one to turn to for advice. It’s now easier to find a provide who will do it for you and learn how to do it yourself.
The internet is overflowing with guidelines, recommendations, and even people who can assist you in setting up a digital signage network for your company.
• Digital Signage Is Costly
Digital signage isn’t expensive but rather an investment that will pay off huge dividends if used properly. Digital signage can increase traffic, customer satisfaction, awareness, and interaction, all of which can lead to increased sales and profit.
What’s important is that price isn’t always a good indicator of product quality. Some solutions are less expensive than a monthly cable subscription but are just as effective as the expensive ones.
• It Will Be Difficult To Update And Change Content
Content can be uploaded in a variety of ways in today’s digital signage systems. Creating content for digital signage is simple as making an audio playlist or putting up a PowerPoint presentation. Many digital signage applications include pre-made layouts that make it simple to create content without hiring a designer.
• Digital Signage Is Solely For Advertising Purposes
You’ve probably seen loads of advertising-related digital signage. But that’s not all; there are various uses for digital signs. It can be used to communicate among departments within a company, or to exchange information in the public sector. It is helpful for menus in restaurants, or to display timetables or entertain customers while they wait in a line or a waiting room.
• There Would Be Minimum Impact On The Audience And ROI
When no thought is given to utilizing your digital signage, you won’t be able to see the desired results. Both in terms of ROI (return on investment) and audience impact.
Ensure to have your screen goals sorted out. Then think about the placement, templates, and your target audience’s preferences. By doing so, you’ll be able to gain your audience’s attention.
• It’s Only Suitable In The Retail Industry
Even though retail has been the “leader” of digital signage, we see its applications in various industries. They’re found in multiple places like restaurants, cafes, or entertainment sites such as movie theatres, casinos, public transports, or offices.
Digital signage is the future as it is easy, inexpensive, and adds value to a business. Remember that you only have a few moments to draw your customers’ attention to you, so use your digital signs wisely.
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